Londrina is the largest municipality in the north of Paraná and one of the three largest municipalities in the southern region of Brazil. It has around 600 thousand inhabitants, and represents an important urban, economic, financial, industrial, administrative and cultural center. Founded in the 1930s, the city flourished and experienced a rapid population and economic growth throughout the twentieth century, supported initially by the coffee industry. In 1961 the region produced about 51% of the world's coffee supply, with Londrina earning the nickname "Coffee Capital." In 1975, a great frost, called "Black Frost", blasted all of northern Paraná state, ruining the coffee plantations. Thereafter, Londrina evolved into an important and diversified regional industrial and economic center, and became one of the main cities in Brazil’s interior.
Londrina’s climate is humid and subtropical. Rain falls year-round, with the summer being particularly wet. The average annual temperature is around 20° C (68° F). In October and November, the average monthly temperature is about 22.3° C (72° F), and the relative humidity is 68%. Cambé Creek divides the city from north to south and has stretches of lakes, parks and recreation areas along its length, including jogging and walking paths, a bike path and gymnastics areas.
Londrina boasts ten universities, of the State University of Londrina (UEL), is the largest institution of higher education in the state and one of the twenty most important in Brazil. The health system of the municipality includes public and private hospitals, and many specialized clinics, forming an independent and functional system that serves not only Londrina, but also northern Brazil. Most of the hospitals and clinics are within a few blocks of the Sumatra Hotel Event Center.
Londrina has a domestic airport that offers daily direct flights to Curitiba, São Paulo (Congonhas and Guarulhos), Rio de Janeiro (Santos Dumont), Campinas (Viracopos), Maringá, Campo Grande, Cuiabá, and Porto Alegre through airlines LATAM, BLUE and GOL. The flights to São Paulo and Campinas are about 50 minutes long and depart several times a day. Tickets cost about R$200.00 ($65 US) if purchased in advance. The Londrina bus station serves the main capitals of Brazil’s South and Southeast. A bus trip to São Paulo takes 7 hours and costs about R$ 100.00 ($30 US) for a seat in the “executive” section.
Londrina’s hotel network is extensive and very varied, providing accommodation for about 30,000 people. Peak occupation occurs every year during the weekend of the UEL entrance exam. Londrina also offers a varied and extensive restaurant scene. Of particular note are the numerous Japanese restaurants and the large Shangri-la municipal market. The city features a dozen shopping malls, including one near the campus of Londrina State University (Catuaí Mall) and another in the city center, just a few blocks from the Sumatra Hotel Shopping Center. Virtually all major shopping malls offer a movie theater, food courts, supermarkets, and other entertainment. Londrina is home to some large traditional events, including the annual Londrina Expo (an agroindustrial fair) and Londrina International Festival (a theater event). Smaller annual events include the Music Festival, the Londrina Matsuri (Japanese event celebrating the arrival of spring), and the Londrina Jazz Festival. In addition, the State University of Londrina organizes small and medium-sized scientific events, of which the Brazilian Congresses of Zoology, held in 1990 and 2006, and the Congress of Ecology of Brazil, in 1994, deserve special mention.